Blarenberglaan 6c, 2800 Mechelen | + 32 (0)15 25 72 12

park avenue history


PARK AVENUE was created in 2010 in Brussels by Laurent Warlop, passionate about colour, design, architecture and elegance.

PARK AVENUE is about elegance, a counter movement against the chaos in the world. We believe in a better world if there is more elegance; elegance in human interaction, elegance in what we think and what we say, in behaviour, in appearance. It is a cornerstone of our humanity.

PARK AVENUE is providing affordable elegance with quality beauty products.


the character of park avenue

PARK AVENUE is aimed at women who love elegance and affordable quality.

PARK AVENUE is an ally, intelligent, stylish and classic. Someone she trusts.